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Why you should fit in the Fit Out Conference

July 5, 2016




This article originally appeared in the 03.07.2016 issue of The Sunday Business Post, media partner to the Fit Out Conference 2016.



As re-purposing makes way for new build, the forthcoming ‘Fit Out Conference’ to take place at the Marker Hotel, Dublin, on Thursday, July 21 will address how this development, together with other emerging trends, will impact on Ireland’s Fit-Out sector.

Chaired by Andrew McCracken, director, Jones Lang LaSalle (JLL), speakers will include Niall Gaffney – chief executive of Iput, the largest unlisted property vehicle in Ireland – who will address how fit-out specialists can add value to property plays; Conor McCabe, director with Henry J Lyons Architects, who will take a view on emerging and future fit-out trends here in Ireland, examining in particular the influences of Dublin’s growing international client base.

Other notable speakers include Hugh Wallace, chief executive of Douglas Wallace; Hannah Dwyer, head of research for Jones Lang LaSalle; Derek Hayden, operations director at Ethos Engineering; Ronan Higham, contracts director of Pure Fit Out, an associate of Press Up Entertainment Group, and Keith Somers, head of design with Staycity. The Fit Out Conference has also assembled an impressive group of experts to discuss the hot topics affecting the sector.

This half-day conference will pack in a lot of
thought-provoking content, including a focus on retail, hotels and leisure, as well as commercial office space. Also on the agenda is a presentation and discussion around the role of fit-out as a brand marketing and communications tool.

Eugene Bortolozzo, chief executive of Event Strategies, the company hosting the conference in partnership with the Sunday Business Post, said: “There is a lot of movement in the fit-out sector; more projects are coming on-stream but clients are also becoming more discerning and demanding as the push to create productive, versatile workspaces, in particular, gains traction.”

Google has set the trend for workplaces that feel more like a second home, with areas to relax and features like secret gardens and living walls. But, does everyone need to follow? Is this a fit all approach? Will it work as readily for banks or law firms as it does for the tech sector? Do employers need to seriously up the quality of fit-out in order to attract and retain the best talent? These and other questions will be discussed by experts and delegates at the Fit-Out Conference.

There will also be focused sector-specific sessions looking at the rapidly changing, tech-influenced retail sector and the hotel sector, where design more than ever is a key differentiator.

While the Fit Out Conference will be a uniquely informative event, it also presents a dynamic networking opportunity. “It will be an excellent platform for those working on commercial, retail and hotel projects and for occupiers, developers, project managers, contractors and suppliers to come together to hear about the latest trends and be informed about this exciting and rapidly evolving market,” said Bortolozzo.

“Whether you simply want to keep up with important market developments and emerging trends, are working in the sector or you are a client about to engage a fit-out firm, this year’s Fit Out Conference, offering excellent presentations and insightful panel engagements with an interactive format, is not to be missed."

For further details regarding Fit Out Conference 2016, contact Event Strategies on 01 524 0588 or

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